The crossover between video games and real life has become something we in the car world know and respect--most notably through Gran Turismo and the Nissan GT Academy. Now, it's Forza Motorsport and Honda that are helping bridge the digital divide with a custom Civic Si designed by one lucky gamer.
Honda is building the car for display at the Chicago Auto Show. Chosen from 170 entries, the winning design comes from Forza gamer Tiffany Labedz. Labedz's design was chosen by the Forza Motorsport community's 17,000 gamers.
"At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, assistant vice president of advertising for American Honda. "Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."
"Seeing cars like the design contest-winning Honda Civic come to life on stage at the Chicago Auto Show is a testament to the power of the Forza Motorsport franchise to fuel creative expression among car lovers and videogame fans," said Alan Hartman, studio manager for Turn 10 Studios, the makers of the Forza Motorsport series.
The 2014 Honda Civic Si is now available in-game in Forza Motorsport 5 as part of the Honda Legends Car Pack.Visit our hub page for more of the cars at the 2014 Chicago Auto Show.
Honda is building the car for display at the Chicago Auto Show. Chosen from 170 entries, the winning design comes from Forza gamer Tiffany Labedz. Labedz's design was chosen by the Forza Motorsport community's 17,000 gamers.
"At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, assistant vice president of advertising for American Honda. "Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."
"Seeing cars like the design contest-winning Honda Civic come to life on stage at the Chicago Auto Show is a testament to the power of the Forza Motorsport franchise to fuel creative expression among car lovers and videogame fans," said Alan Hartman, studio manager for Turn 10 Studios, the makers of the Forza Motorsport series.
The 2014 Honda Civic Si is now available in-game in Forza Motorsport 5 as part of the Honda Legends Car Pack.Visit our hub page for more of the cars at the 2014 Chicago Auto Show.
